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Tuesday, March 11, 2008

Look out for cyclists

Martin Uttley from the advertising agency Engine Group sent me the above video today. It's part of a new Transport for London campaign designed to test people's visual awareness on the road. It makes a vital point about "change blindness" in quite a clever way.

I "did the test", so to speak, and I'm afraid I failed dismally -- and I normally regard myself as a very observant person!

How did you do?

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